Donorzone is your creative guide to visibility for partnerships in the development, humanitarian and peacebuilding sphere.

We are a social enterprise providing a one-stop-shop for resources, trends, good practice, training and advice on visibility.

Why visibility matters

Partnerships are at the heart of international aid. Traditionally, creating visibility for these vital partnerships focused on acknowledging the donors – mainly the governments who contribute development aid totalling around USD 132 billion per year. The onus was on funding recipients to highlight the valuable support of their donors.

However, new thinking around aid effectiveness and inclusive partnerships between governments, bilateral and multilateral development organizations, non-governmental organizations, the private sector and civil society is changing that.

The concept of donor visibility remains of vital importance. Meeting the formal recognition requirements of donors, as set out legal agreements, is especially relevant. Yet there is a shift to collective approaches to highlighting the shared goals and results of partnerships and to recognizing the contributions of each partner: financial, technical or in-kind.

It is about working together to achieve appropriate visibility, as an integral part of programme delivery. Visibility objectives go far beyond promotion. That is why the mission of Donorzone is to build stronger and more effective aid partnerships through improved, strategic visibility.

Photo of NRC project in Cameroon
Visibility good practice in action. Photo: Philippe-Douryan/NRC

Who is Donorzone for?

Our main audience is practitioners involved in partnerships in the development, humanitarian aid and peacebuilding sphere.

These include policymakers, programme managers, partnership specialists, legal advisers and a range of communications specialists (i.e. strategic communicators, public information officers, graphic designers, photographers, web developers and audiovisual producers).

What do your partners require?

Many aid organizations and governments specify visibility requirements and guidelines for partners. Documents vary from basic guides to detailed manuals. To access these, and examples of visibility plans for partnership initiatives, visit Resources.

Our services

Visibility strategies

We help design visibility and communication strategies for aid partnership initiatives on a global, regional or national scale.

Training and mentoring

We offer tailored training and mentoring covering strategic planning and practical aspects of contemporary visibility.

Manuals and guidelines

We assist aid organizations to update their existing visibility manuals and graphics guidelines or to create new ones.